ART DIRECTION • MOTION DESIGN• GRAPHIC DESIGN
For my dynamic typography class at SCAD, I created a PSA addressing the rising cost of insulin, a cause personally significant to me as someone diagnosed with type 1 diabetes (T1D) in 2005. Insulin affordability is a critical barrier to proper care, and I wanted to raise awareness through design.
The PSA uses typography and minimal graphics to focus attention on the message. By keeping visuals clean and intentional, the design emphasizes the urgency of the issue and allows viewers to fully absorb the impact of the content. The project demonstrates how strategic motion and typographic choices can communicate a socially significant message with clarity and emotional resonance.
Some T1D and insulin facts:
(1) Only about 5 percent of people with diabetes have type 1.
(2) T1D is a 24/7 disease that requires constant management.
(3) While insulin therapy keeps people with T1D alive and can help keep blood glucose levels within the recommended range, it is not a cure, nor does it prevent the possibility of T1D’s serious effects.
(4) Insulin was first used to treat a diabetic patient in 1922. The discoverers sold the patent for $1 so it could be accessible for all; however, since the 90s, the cost of insulin has increased by over 1200%.
(5) The cost of production for a vial of most types of insulin is between $3.69 and $6.16.
(6) One of every four patients with T1D has had to ration their insulin due to cost. Many have died.
The insulin crisis in America is a serious problem. Please consider donating and/or advocating.
jdrf.org | #Insulin4All | T1international.com
