I was responsible for redesigning the "Find Your Right" Series for the Department of Recreational Sports (RecSports) for the Fall 2019 semester. The University of Florida has over 50,000 students and a majority come through RecSports and are able to utilize the materials we provide. During this time, RecSports went through a re-branding process and decided to gear towards a sportier "Nike" vibe. For these pamphlets, I was inspired by the Nike t-shirts of my youth and the 90s; they set the branding tone for supplemental graphics throughout the rest of the Fall 2019 semester. Working with our print vendors, we had 2,000 copies printed for each pamphlet. They promote RecSports’ offerings for fitness, sports, and outdoor recreation. I wanted each pamphlet to be a different color as to differentiate between them and so that even from afar, you know exactly what you’re looking at.
