CREATIVE DIRECTION • GRAPHIC DESIGN
For the Fall 2019 semester, I redesigned the Find Your Right Series for the University of Florida’s Department of Recreational Sports (RecSports). With over 50,000 students at the university, these materials reach a wide audience.
I drew inspiration from iconic Nike t-shirts and bold 90s graphics, setting the tone for the supplemental visuals throughout the semester. Working closely with print vendors, we produced 2,000 copies of each pamphlet. Distinct colors for each pamphlet allowed for quick, at-a-glance identification, ensuring students could easily find the information they needed. The series promotes RecSports’ fitness, sports, and outdoor recreation offerings while reflecting a cohesive, energetic brand identity.
