ART DIRECTION • GRAPHIC DESIGN
I was tasked with redesigning the Find Your Right Series for the Department of Recreational Sports (RecSports) during the Fall 2019 semester. With over 50,000 students at the University of Florida, a large portion of whom engage with RecSports, the materials we provide have a wide reach. At the time, RecSports was undergoing a rebranding process and shifted towards a sportier, "Nike"-inspired aesthetic. For these pamphlets, I drew inspiration from the iconic Nike t-shirts of my youth and the bold 90s era, which set the tone for the supplemental graphics throughout the semester. Working closely with our print vendors, we produced 2,000 copies of each pamphlet. These materials promote RecSports' fitness, sports, and outdoor recreation offerings. I opted for distinct colors for each pamphlet to ensure easy identification, making it clear at a glance which pamphlet you were looking at.
