This project is very special to me because it combines my two loves: cookies and astrology. I wanted to create a “company” to experience the entire branding process from scratch. I had an absolute blast with this project, from creating the logo, to the menus, and especially the copy. I created the logo to be phases of the moon while at the same time resembling chocolate chip cookies. I wanted the overall design and feel of this brand to be simple and warm. Each cookie corresponds to a unique astrological sign.
"Sometimes you can't planet. That's just how the cookie crumbles."
Both photographs are from iStock.com.