CREATIVE DIRECTION • GRAPHIC DESIGN
This project is particularly meaningful to me as it combines two of my greatest passions: cookies and astrology. I set out to create a “company” that would allow me to experience the entire branding process from the ground up. From designing the logo to developing the menus and crafting the copy, I truly enjoyed every step of the process. The logo was designed to reflect the phases of the moon while subtly evoking the shape of chocolate chip cookies. I wanted the overall brand aesthetic to feel simple, warm, and inviting. Each cookie is paired with a unique astrological sign.
Sometimes you can't planet. That's just how the cookie crumbles.
Sometimes you can't planet. That's just how the cookie crumbles.
Both photographs are from iStock.com.